OUR WHY

Women's Bodies and Health: Our Number 1 Priority

PHIBII SWIMSUITS PREVENT

BREAST SAG

Saggy

RIDE UP

ride up

BREAST-BOUNCE

Bounce

FLATTENING

Flattenning

FREEDOM & CONFIDENCE FOR ACTIVITES YOU LOVE.

" My exercise clients, friends and I struggled to find swimsuits that could properly support our breasts, and allow us to be active or just be around water with confidence. Having spent over 6 years developing these swimsuits, I learned a great deal about functional fashion design, and applied my knowledge of a woman's body and how it moves. The main goal... For us to feel and look amazing, and feel comfortable and supported. 

Welcome to Phibii.

New-era 'well-being' swimwear giving your curves coverage, while supporting, firming and flattering."

Jodie - Founder

The Ultimate Pressure Test Phibii powers through a 70.3 Iron-man Race

Ironman
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"Knowing these swimsuits could stand up to everything I put them through, they would work well for any woman, anywhere"

Our Story

Many swimwear garments on the market provide minimal, if any, real support for breasts and for the body, especially if women want to be playful, healthy or active.

When choosing swimwear or activewear - the problem is insufficient support and coverage.  Generally, swimsuits are designed for slimmer, small-breasted women and teens - however, the average-size of Australian woman today is 71.1kg and 161.8cm tall - around Size 14.

For women, it is most important to try to reduce damaging (painful, embarrassing) breast movement; sometimes between 8-19cms with each step a woman makes. This not only leads to permanent damage from the breast bounce, it also underpins why so many women actually avoid getting active in the first place.

So, the Phibii Solution. 

Recognizing a lack of supportive swimsuits on the market (and associated physical, mental, emotional and social significance it has on a woman’s psyche, and her body) Phibii was determined to give real women, real options.

Phibii is revolutionising swimwear to meet the growing needs of today's active woman. Creating a world-first sports-bra supportive active-swim-wear range, challenging conventional fashion and competition swimwear in today's market.

No longer should a woman have to resort to feeling worried about spending the day in her swimsuit, or while playing with the kids at the beach, or wearing a sports bra under the swimsuits for activities like triathlons, beach workouts and water sports. Boasting multiple numbers of innovative properties in one garment - Phibi is what today's woman has been waiting for.

You’ve got something beautiful and fun to do and Phibii is here to help you do that like the rockstar you are.
jodie

Hey thats me!

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Phibii Founder

Jodie Hopkins, BSc. is Managing Director and Founder of Phibii, a Perth start-up fashion business, and a well regarded Exercise Physiologist, Owner of ‘Your Life, Your Body’ (Corrective Exercise) for over 26 years.

Jodie has helped thousands of people to move better, look better and feel better.

She represents her industry, answering health and fitness questions on Perth's 6PR radio, is an Amazon Published Author, speaker at a number of Conferences and continues to write articles published in magazines and newspapers, locally, nationally and internationally.

Her knowledge of the body in movement and female anatomy, plus her own active sporting life are the drivers behind her creation of Phibii.  Because she intimately understands just how garments should look, feel and most importantly perform, on females with curves and a love of watersports.

Jody Hopkins, Phibii's Exercise Physiologist creator provides more context:

"Initially, I created Phibii for me, soon realizing that Phibii could offer so many women such enormous personal value, and open up so many more opportunities to them. 

For years, I had such a difficult time finding active clothes and swimwear for all the outdoor water activities I loved to do.  As a normal, curvy woman with a decent size bust - how could I control them where water was involved?

The Phibii design took years of research and testing, and it is a product of science and love, all aimed at supporting a woman's wellness and wellbeing. To build the love and relationship a woman has for her body and health. I saw the need for more versatile and 'anatomy' designed garments, and felt the drive to impact women positively in this world.   

And that, was something too important to ignore."

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Support our cause

OUR SWIMWEAR IS ALL ABOUT SUPPORTING A WOMAN'S BODY, HER WELLBEING, AND PREVENTING BREAST DAMAGE. 

PLUS PROTECTING OUR OCEANS

Join us here in our Crowdfunding campaign, to help us launch.        Plus gain access to a hefty 'First Release' discount on our swimwear.

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