THE 14 BIGGEST COMPLAINTS WOMEN HAVE WITH SWIMWEAR
Overcoming the problems women face with conventional swimsuits.
Our research found…
REDEFINING CONVENTIONAL SWIMWEAR
HOW PHIBII IS DIFFERENT...
ATTENTION TO DETAIL
For example, no woman wants a drawstring at the front of the belly. So we placed it stylishly on the hip, where it looks better and doesn’t get in the way. More central arm straps, higher backs and lower arm-pit edges are designed for less cut-in or back fat bulge. Hour-glass contours were specifically added to give a slimming and feminine appearance.
We had to go back to the drawing board to create new and innovative active swimwear that has the ability to support like a sports-bra even with 4-way stretch swim fabric, as compared to rigid material often used in sports bras. They are designed to flatter, fit and function. Many other supportive swimsuits were frumpy. No woman wants to feel frumpy.
NEW FEATURES TECHNOLOGY
We believe that many fashion and racing swimsuits lack features that women have been wanting in a swimsuit. So we found a way to create and incorporate new ones into ours. Such as the sports-bra component, new tightening adjustability and even an invisible pocket to put your key or money in.
Spent over 6 years testing and re-assessing the fit, feel and function of the active swimwear. To make sure the swimsuits do what they’re meant to do, and trialled on many women of different shapes, sizes, age and activity levels.
RECYCLED PLASTIC FABRIC TECHNOLOGY
The fabric we have sourced is the highest quality available in the market, and uses the highest percentage of recycled plastic, which is from post-consumer waste, including fishnets. It has a lovely sheen to it and feels soft and silky.
We didn’t just accept the typical swimsuit lining. We knew we needed better. So we chose an ultra-firm breathable lining and in fact the breast-cup section has double lining. This is to reduce nipple appearance (especially after breast-feeding), to prevent chafing and to give maximum support.
DESIGNED BY AN EXERCISE PHYSIOLOGIST
From a deep understanding of the female anatomy and the physiology of movement. Made for a woman’s body, and what it goes through.
DESIRE FOR POSITIVE IMPACT
This is the driving force. We could see Phibii’s potential. My needs, my clients needs and countless other women’s needs, influenced Phibii to be developed. We are supporting women to be healthy and active. When you feel this way, anything is possible.
Support our cause
OUR SWIMWEAR IS ALL ABOUT SUPPORTING A WOMAN'S BODY, HER WELLBEING, AND PREVENTING BREAST DAMAGE.
PLUS PROTECTING OUR OCEANS
Join us here in our Crowdfunding campaign, to help us launch. Plus gain access to a hefty 'First Release' discount on our swimwear.