Our Difference

THE 14 BIGGEST COMPLAINTS WOMEN HAVE WITH SWIMWEAR

  • 1 Breasts poorly supported - sag and bounce
  • 2 Poor coverage of breasts and butt
  • 3 Poor tightening adjustability
  • 4 Slips off, falls down, rides-up, digs in
  • 5 Not versatile
  • 6 Uncomfortable to be active in
  • 7 Not usually made for shapely women
  • 8 Not usually functional and flattering
  • 9 Not comfortable - long duration, pain, chafing
  • 10 Fit, shape and lift issues
  • 11 Durability, resistance and colour fade issues
  • 12 Value and quality
  • 13 Neck Pain
  • 14 Gets loose and baggy
Phibii-Logo

Overcoming the problems women face with conventional swimsuits.

Our research found…

  • Typical swimsuits don’t have built-in sports-bra support for water
  • Swimsuits often slip off in the water when in waves or doing water activities and risks exposure
  • Women with curves struggle to find swimsuits that can support their breasts for water activity in comfort and confidence
  • Breasts are damaged and hurt when bouncing
  • Women experience embarrassment and pain when not supported or covered properly, which often leads to limitations and avoidance
  • Swimsuits are designed for in-water support (where there is no gravity forces or impact) or lying down in the sun

REDEFINING CONVENTIONAL SWIMWEAR

HOW PHIBII IS DIFFERENT...

ATTENTION TO DETAIL

For example, no woman wants a drawstring at the front of the belly. So we placed it stylishly on the hip, where it looks better and doesn’t get in the way. More central arm straps, higher backs and lower arm-pit edges are designed for less cut-in or back fat bulge. Hour-glass contours were specifically added to give a slimming and feminine appearance.

CONSTRUCTION

We had to go back to the drawing board to create new and innovative active swimwear that has the ability to support like a sports-bra even with 4-way stretch swim fabric, as compared to rigid material often used in sports bras. They are designed to flatter, fit and function. Many other supportive swimsuits were frumpy. No woman wants to feel frumpy.

NEW FEATURES TECHNOLOGY

We believe that many fashion and racing swimsuits lack features that women have been wanting in a swimsuit. So we found a way to create and incorporate new ones into ours. Such as the sports-bra component, new tightening adjustability and even an invisible pocket to put your key or money in.

EXTENSIVE TRIALLING

Spent over 6 years testing and re-assessing the fit, feel and function of the active swimwear. To make sure the swimsuits do what they’re meant to do, and trialled on many women of different shapes, sizes, age and activity levels.

RECYCLED PLASTIC FABRIC TECHNOLOGY

The fabric we have sourced is the highest quality available in the market, and uses the highest percentage of recycled plastic, which is from post-consumer waste, including fishnets. It has a lovely sheen to it and feels soft and silky.

SPECIAL LINING

We didn’t just accept the typical swimsuit lining. We knew we needed better. So we chose an ultra-firm breathable lining and in fact the breast-cup section has double lining. This is to reduce nipple appearance (especially after breast-feeding), to prevent chafing and to give maximum support.

DESIGNED BY AN EXERCISE PHYSIOLOGIST

From a deep understanding of the female anatomy and the physiology of movement. Made for a woman’s body, and what it goes through.

DESIRE FOR POSITIVE IMPACT

This is the driving force. We could see Phibii’s potential. My needs, my clients needs and countless other women’s needs, influenced Phibii to be developed. We are supporting women to be healthy and active. When you feel this way, anything is possible.

Australian-designed swimsuits, tested for quality, designed to last

Phibii suits are based on the anatomy and biomechanics of dynamic women. Scientific designs by an internationally-recognised Australian female Exercise Physiologist. At the intersection of physiology, movement and fashion, and geared to support many women’s sizes, shapes and fitness levels, with high impact motion control technology.   

Scrutinised by real women under exercise conditions along with consistency testing, guarantees Phibii’s functionality, fit and longevity.

Never compromising function for fashion

Phibii suits give women confidence and freedom to embrace the active lifestyle - regardless of their size (curvy to normal, small to large-breasted.)   We are helping women change their perspectives (from dread to enthusiasm) about exercise.  Transcending the confines of a traditional sports bra – we have produced something far more special than just a pretty swimsuit.

All types of body forms and movement involved, as we enhance women’s abilities, performance and self-acceptance. Train supported, be worry-free, with improved core stability and supported body and breasts. Achieving more, safely from your activity in water, at the beach, in gym, at yoga, in the forest, on a lake, or in the pool.

Elegant glamorous designs, comfortable eco-fabrics

New era of eco-friendly swimwear – premium quality fabrics, made from 78% post-consumer-plastic-waste combined with Extra-Life Lycra for flexibility – the fabric uses the highest percentage of recycled-plastic available on the market today. 

Impeccable cut and incredible styles that sculpt, lift and flatter. Phibii suits maintain their shape and stay comfortable over time. Stylish, alluring prints; figure-flattering designs that create significantly more lift & support over a standard swimsuit. 

  • Phibii is solving the swimsuit struggle problems for women and the top 14 dilemmas women face with swimsuits. 
  • We are focusing on the actual woman’s anatomy and physiology rather than just the fashion trends.
  • We are helping shapely women have more options.
  • We are driven by a strong level of impact on a woman’s physical, emotional, social and environmental world
  • Providing garments that make water sports more accessible
  • We are supporting women by actually supporting them
  • Offering garments that provides more safety from breast damage
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Support our cause

OUR SWIMWEAR IS ALL ABOUT SUPPORTING A WOMAN'S BODY, HER WELLBEING, AND PREVENTING BREAST DAMAGE. 

PLUS PROTECTING OUR OCEANS

Join us here in our Crowdfunding campaign, to help us launch.        Plus gain access to a hefty 'First Release' discount on our swimwear.

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